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Home/Categories/Data & Analytics/Umami
icon of Umami

Umami

Open source alternative to Google Analytics, Google Analytics 360, Mixpanel and Amplitude

  • 39.5K stars
  • MIT
  • Active this week
  • Last commit 2 days ago

Last verified Oct 20, 2026

Track product and website analytics with a clean self-hosted dashboard.

Visit websiteGitHub39.5K starsDeploy on Hostinger
image of Umami
TL;DR

Umami is a privacy-focused web analytics platform for tracking traffic, events, referrers, and site performance without Google Analytics. It replaces GA4 for teams that want simple dashboards, self-hosting, and no visitor profiling.

Read the full breakdownHide the full breakdownWho it is for, how it works, trade-offs and the FAQ
who it's for

Who Umami is for#

Content sites replacing GA4

Use Umami to track traffic sources, page views, and conversions with a simpler self-hosted dashboard.

Skip if:

Skip if you need ad attribution and Google Ads reporting.

SaaS teams tracking lightweight events

Use custom events to measure signups, activation buttons, and downloads without deploying a large analytics suite.

Skip if:

Skip if product analytics, experiments, and retention cohorts are core workflows.

the problem

The problem it solves#

GA4 can feel too complex for teams that only need clear traffic and conversion insight. Privacy rules, cookie banners, and vendor-owned analytics data also add friction for small teams and content sites.

how Umami solves it

How it solves it#

Simple web analytics

Umami focuses on page views, referrers, devices, events, and site trends rather than a full advertising analytics stack.

Self-hosted data ownership

Teams can run Umami themselves and keep analytics data in their own database instead of sending every visitor event to Google.

Event tracking

Custom events let product and marketing teams track signups, button clicks, downloads, and other conversions without adopting a larger product analytics platform.

strengths · trade-offs

Strengths and trade-offs#

Strengths

  • Cleaner than GA4 for site analyticsUmami gives small teams the metrics they check daily without forcing them through Google Analytics account, property, and report complexity.
  • Privacy-first positioningUmami is built for privacy-conscious analytics, making it easier to run lightweight measurement without behavioral ad tooling.

Trade-offs

  • -Not a full product analytics suiteUmami is best for website analytics. Teams that need funnels, cohorts, session replay, feature flags, or experiments should consider PostHog, Matomo, or a paid analytics platform.
versus alternatives

Umami vs alternatives#

Umami vs Google Analytics

Umami is better when you want privacy-focused, easy-to-read website analytics with self-hosted data control. Google Analytics is still better for teams deeply tied to Google Ads, advanced attribution, and enterprise marketing reporting.

tech stack · detected from GitHub

What it's built on#

Languages
JavaScriptTypeScript
Frameworks
Next.jsReact
Messaging
Kafka
Cache
Redis
Tooling
esbuildRollup
frequently asked

FAQ#

Is Umami self-hostable?

Yes. Umami supports self-hosting and also offers a managed cloud service.

What does Umami replace?

Umami most often replaces Google Analytics for privacy-focused website analytics.

Is Umami enough for product analytics?

Only for lightweight event tracking. For cohorts, funnels, flags, and session replay, use a product analytics platform.

also worth a look

Similar open-source tools#

openpanel

Alternative toMixpanel

Open-source analytics with funnels, replay, and self-hosting

  • 7,163 GitHub stars
  • AGPL-3.0Licence AGPL-3.0

Plausible

Alternative toGoogle Analytics

Cookie-free web analytics for privacy-focused teams

  • 29,567 GitHub stars
  • AGPL-3.0Licence AGPL-3.0

Traffic Source

Alternative toPlausible Analytics

Open source self-hosted analytics for total data ownership

  • 667 GitHub stars
  • MITLicence MIT

PostHog

Alternative toAmplitude

Track events, replay sessions, and run A/B tests, self-hostable

  • 40,361 GitHub stars
  • MITLicence MIT

Matomo

Alternative toGoogle Analytics

Self-hosted Google Analytics alternative, 100% data ownership

  • 21,963 GitHub stars
  • GPL-3.0Licence GPL-3.0

Trench

Alternative toAmplitude

Open source analytics infrastructure powered by ClickHouse

  • 1,662 GitHub stars
  • MITLicence MIT
by category

Open source tools in these categories#

104

Data & Analytics

Firecrawl, ragflow, Worldmonitor56

Marketing & Growth

agency-agents, MoneyPrinterTurbo, MiroFish
Hostinger

Run Umami on your own server

Self-host Umami on a Hostinger VPS.

Deploy on Hostinger

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