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Home/Categories/Data & Analytics/Matomo
icon of Matomo

Matomo

Open source alternative to Google Analytics, Adobe Analytics and Mixpanel

  • 22K stars
  • GPL-3.0
  • Active this week
  • Last commit 1 day ago

Last verified Oct 20, 2026

Track website traffic, goals, and ecommerce events with a self-hosted analytics suite. GPL-3.0 licensed, built for teams that need owned data.

Visit websiteGitHub22K stars1-click deploy on Hostinger
image of Matomo
TL;DR

Matomo is a GPL-3.0 web analytics platform with self-hosting, traffic reports, goals, ecommerce tracking, and privacy controls. It replaces Google Analytics for organizations that need deeper analytics than Plausible while keeping visitor data under their own control. It fits teams that accept more setup in exchange for analytics ownership.

Read the full breakdownHide the full breakdownWho it is for, how it works, trade-offs and the FAQ
who it's for

Who Matomo is for#

Compliance-conscious organizations replacing GA4

Matomo gives teams stronger data control while retaining deep web analytics features.

Skip if:

Skip if you only need simple aggregate traffic numbers and want the smallest possible script.

Ecommerce teams needing owned conversion analytics

Matomo can track goals and ecommerce without sending all data to Google.

Skip if:

Skip if Google Ads attribution is the main reporting source.

the problem

The problem it solves#

Analytics teams often have to choose between shallow privacy tools and deep proprietary platforms. Google Analytics is feature-rich, but it sends data through Google infrastructure and can create consent, governance, and data residency work.

Organizations with compliance requirements need analytics that can run on their own servers while still covering goals, ecommerce, campaign tracking, and historical reporting. The challenge is getting enough depth without recreating a full analytics product internally.

how Matomo solves it

How it solves it#

Self-hosted analytics suite

Matomo can run on your own infrastructure so web analytics data stays under your administrative control.

Goals and ecommerce tracking

The platform supports conversion and ecommerce reporting for teams that need more than page views.

Privacy controls

Matomo includes privacy-focused configuration options for consent, anonymization, and data retention workflows.

Plugin ecosystem

Matomo has extensions and paid add-ons for teams that need features beyond core traffic analytics.

strengths · trade-offs

Strengths and trade-offs#

Strengths

  • Deeper than lightweight analytics toolsMatomo covers more reporting and conversion workflows than minimal cookieless analytics tools.
  • Data ownership over GA4Self-hosting lets teams keep analytics data outside Google’s advertising and analytics infrastructure.

Trade-offs

  • -More operational weight than PlausibleMatomo’s broader feature set means more configuration, database load, and maintenance than lightweight analytics tools.
  • -Not always banner-freeDepending on configuration and jurisdiction, teams may still need consent handling for some tracking modes.
versus alternatives

Matomo vs alternatives#

Matomo vs Google Analytics

Matomo and Google Analytics both provide deep website analytics. Matomo differentiates through self-hosting and data ownership, while Google Analytics integrates deeply with Google’s advertising ecosystem.

CriteriaMatomoGoogle Analytics
LicenseGPL-3.0Proprietary
Self-hostingYesNo
Ecommerce analyticsYesYes
Best fitOwned analytics with privacy controlsGoogle Ads and audience attribution

Matomo is better when data residency, consent control, and self-hosting matter. Google Analytics remains better when the organization depends on Google Ads attribution and does not want to run analytics infrastructure.

tech stack · detected from GitHub

What it's built on#

Languages
JavaScriptPHPTypeScript
Frameworks
Vue
Databases
MySQL
frequently asked

FAQ#

Is Matomo open source?

Yes. Matomo is open source under the GPL-3.0 license.

Can Matomo replace Google Analytics?

Matomo can replace Google Analytics for many traffic, goal, and ecommerce analytics workflows, especially when self-hosting matters.

Is Matomo harder to run than Plausible?

Usually yes. Matomo has a broader analytics surface and can require more database and server maintenance than lightweight analytics tools.

also worth a look

Similar open-source tools#

Umami

Alternative toGoogle Analytics

Self-hosted analytics for product and marketing teams

  • 39,481 GitHub stars
  • MITLicence MIT

Plausible

Alternative toGoogle Analytics

Cookie-free web analytics for privacy-focused teams

  • 29,567 GitHub stars
  • AGPL-3.0Licence AGPL-3.0

Traffic Source

Alternative toPlausible Analytics

Open source self-hosted analytics for total data ownership

  • 667 GitHub stars
  • MITLicence MIT

Prisme Analytics

Alternative toGoogle Analytics

Privacy-first open source web analytics with no cookies

  • 131 GitHub stars
  • AGPL-3.0Licence AGPL-3.0

openpanel

Alternative toMixpanel

Open-source analytics with funnels, replay, and self-hosting

  • 7,163 GitHub stars
  • AGPL-3.0Licence AGPL-3.0

rybbit

Alternative toGoogle Analytics

Cookieless web analytics: GDPR compliant, 18 KB script

  • 13,139 GitHub stars
  • AGPL-3.0Licence AGPL-3.0
by category

Open source tools in these categories#

104

Data & Analytics

Firecrawl, ragflow, Worldmonitor56

Marketing & Growth

agency-agents, MoneyPrinterTurbo, MiroFish123

IT Management

RustDesk, Immich, Stirling PDF
Hostinger

Run Matomo on your own server

Hostinger sets Matomo up as a one-click app on a VPS.

Deploy on Hostinger

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AI teammates you own: your keys, your model, your machine.

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Alternative toSuperhuman

AI email assistant that drafts replies and clears your inbox

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