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Home/Categories/Data & Analytics/Traffic Source
icon of Traffic Source

Traffic Source

Open source alternative to Plausible Analytics, Google Analytics 360, Adobe Analytics and Mixpanel

  • 667 stars
  • MIT
  • Updated this year
  • Last commit 191 days ago

Last verified Oct 13, 2026

Open-source, self-hosted web analytics tool for total data ownership.

Visit websiteGitHub667 starsDeploy on Hostinger
image of Traffic Source
TL;DR

Traffic Source is a self-hosted web analytics tool for tracking pageviews, referrers, UTMs, conversions, and affiliate traffic without cookies. It replaces hosted analytics dashboards for founders who want traffic data on their own server.

Read the full breakdownHide the full breakdownWho it is for, how it works, trade-offs, the quick start and the FAQ
who it's for

Who Traffic Source is for#

Bootstrapped founders tracking acquisition

Traffic Source fits founders who need UTM, referrer, conversion, and affiliate visibility without buying a larger analytics suite.

Skip if:

You need enterprise experimentation, warehouse export, or full product analytics.

Privacy-conscious marketing sites

Cookie-free self-hosting makes it useful for sites that want lightweight acquisition reporting with data ownership.

Skip if:

You want a hosted analytics vendor to own setup, uptime, and support.

the problem

The problem it solves#

Small teams need to know which channels drive visitors and conversions, but many analytics products either collect more user data than necessary or put reporting behind another SaaS account. That creates privacy questions and recurring cost before the marketing motion is proven.

Founders also need campaign-level detail. Pageviews alone are not enough when the real question is which referrer, keyword, affiliate, or UTM source brought useful traffic.

how Traffic Source solves it

How it solves it#

Traffic-source reporting

Traffic Source tracks referrers and UTM parameters for source, medium, campaign, term, and content.

Conversion and affiliate tracking

The README positions the tool for conversion tracking and affiliate management, not just raw pageview counting.

Cookie-free self-hosting

Traffic Source is designed to run on your own server and avoid cookies for tracking.

strengths · trade-offs

Strengths and trade-offs#

Strengths

  • Founder-friendly analytics scopeTraffic Source focuses on the questions small teams ask first: where traffic came from and whether it converted.
  • Simple ownership storyThe self-hosted model keeps analytics data under the operator's server and reduces dependence on a hosted dashboard vendor.

Trade-offs

  • -License needs confirmationTeams should confirm Traffic Source's current license before relying on it commercially.
install · quick start

Quick start#

bash
npm install
npm run build
npm start
tech stack · detected from GitHub

What it's built on#

Languages
JavaScript
Frameworks
Next.jsReact
Infrastructure
AWS
frequently asked

FAQ#

What does Traffic Source track?

Traffic Source tracks pageviews, referrers, UTM parameters, devices, browsers, conversions, and affiliate-related traffic.

Does Traffic Source use cookies?

The README says Traffic Source is privacy-first and does not use cookies for tracking.

Can Traffic Source be self-hosted?

Yes. The README includes a self-hosted VPS path and a one-click Railway deployment option.

also worth a look

Similar open-source tools#

Umami

Alternative toGoogle Analytics

Self-hosted analytics for product and marketing teams

  • 39,481 GitHub stars
  • MITLicence MIT

Matomo

Alternative toGoogle Analytics

Self-hosted Google Analytics alternative, 100% data ownership

  • 21,963 GitHub stars
  • GPL-3.0Licence GPL-3.0

openpanel

Alternative toMixpanel

Open-source analytics with funnels, replay, and self-hosting

  • 7,163 GitHub stars
  • AGPL-3.0Licence AGPL-3.0

Plausible

Alternative toGoogle Analytics

Cookie-free web analytics for privacy-focused teams

  • 29,567 GitHub stars
  • AGPL-3.0Licence AGPL-3.0

PostHog

Alternative toAmplitude

Track events, replay sessions, and run A/B tests, self-hostable

  • 40,361 GitHub stars
  • MITLicence MIT

Swetrix

Alternative toGoogle Analytics

GDPR-compliant cookieless analytics with real-time dashboards

  • 1,209 GitHub stars
  • AGPL-3.0Licence AGPL-3.0
by category

Open source tools in these categories#

104

Data & Analytics

Firecrawl, ragflow, Worldmonitor
56

Marketing & Growth

agency-agents, MoneyPrinterTurbo, MiroFish
Hostinger

Run Traffic Source on your own server

Self-host Traffic Source on a Hostinger VPS.

Deploy on Hostinger

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