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Home/Categories/Data & Analytics/Plausible
icon of Plausible

Plausible

Open source alternative to Google Analytics, Fathom Analytics and Mixpanel

  • 29.6K stars
  • AGPL-3.0
  • Active this week
  • Last commit 3 days ago

Last verified Oct 20, 2026

Analyze privacy-friendly website traffic without cookies or ad tracking.

Visit websiteGitHub29.6K starsDeploy on Hostinger
image of Plausible
TL;DR

Plausible is an AGPL-3.0 web analytics platform focused on cookieless traffic reporting. It replaces Google Analytics for publishers, founders, and marketing teams that need page views, referrers, goals, and campaign data without visitor profiling. Teams can use Plausible Cloud or self-host when analytics data must stay under their control.

Read the full breakdownHide the full breakdownWho it is for, how it works, trade-offs and the FAQ
who it's for

Who Plausible is for#

SaaS founders tracking landing pages

Plausible gives founders traffic, source, and conversion data without adding a heavy analytics suite to a small marketing site.

Skip if:

Skip if your growth motion depends on Google Ads attribution and audience exports.

Publishers avoiding cookie banners

Plausible fits content sites that want useful aggregate metrics while minimizing personal data collection.

Skip if:

Skip if you need heatmaps, session replay, or deep behavioral funnels in the same product.

the problem

The problem it solves#

Website analytics often asks teams to trade simple traffic insight for consent banners, heavy scripts, and ad-tech data sharing. Google Analytics can answer advanced marketing questions, but many sites only need to know which pages, sources, and campaigns work.

Privacy-focused teams also need analytics they can explain to visitors. When a dashboard depends on cookies, cross-site identifiers, or third-party advertising infrastructure, every report creates compliance and trust work beyond the analytics task itself.

how Plausible solves it

How it solves it#

Cookieless tracking

Plausible measures visits without cookies or cross-site identifiers, reducing consent-banner overhead for simple traffic analytics.

Lightweight tracking script

The project positions its script as small and privacy-focused, which fits content sites that care about page speed.

Goals and campaigns

Teams can track conversions and UTM campaigns without adopting a full product analytics suite.

Cloud or self-hosted deployment

Plausible offers a hosted service and an open source self-hosted path for teams with data-control requirements.

strengths · trade-offs

Strengths and trade-offs#

Strengths

  • Privacy-first analytics modelPlausible avoids visitor profiles and ad-network data sharing, which makes its reports easier to defend than Google Analytics for many content sites.
  • Simple dashboard for non-analystsThe product focuses on core site metrics in one interface instead of requiring users to build reports across several analytics menus.

Trade-offs

  • -Less advanced attributionPlausible is not a full replacement for GA4 when a team depends on Google Ads attribution, audience segmentation, or deep product analytics.
  • -Self-hosting adds database operationsRunning Plausible yourself means maintaining its supporting services, upgrades, backups, and email or proxy setup where needed.
versus alternatives

Plausible vs alternatives#

Plausible vs Google Analytics

Plausible and Google Analytics both report website traffic, but they answer different adoption questions. Plausible optimizes for privacy, speed, and simple reporting; Google Analytics optimizes for deeper advertising and audience workflows.

CriteriaPlausibleGoogle Analytics
LicenseAGPL-3.0Proprietary
Self-hostingYesNo
CookiesNo cookies by defaultUses identifiers depending on setup
Best fitPrivacy-friendly site analyticsAdvanced ad and audience analysis

Plausible is the better fit when a team needs aggregate analytics without sending visitor behavior into Google advertising infrastructure. Google Analytics remains the better fit when ad attribution, remarketing audiences, and deep campaign reporting are required.

tech stack · detected from GitHub

What it's built on#

Languages
ElixirJavaScriptTypeScript
Frameworks
ExpressPhoenixReactTailwind CSS
Databases
ClickHousePostgreSQL
Tooling
Rollup
frequently asked

FAQ#

Is Plausible open source?

Yes. Plausible Analytics is open source under the AGPL-3.0 license.

Can Plausible replace Google Analytics?

Plausible can replace Google Analytics for simple privacy-friendly traffic reporting, goals, and campaigns. GA4 remains stronger for advanced advertising attribution and audience analysis.

Can I self-host Plausible?

Yes. Plausible supports self-hosting, but production operation requires maintaining its databases, upgrades, and infrastructure.

also worth a look

Similar open-source tools#

rybbit

Alternative toGoogle Analytics

Cookieless web analytics: GDPR compliant, 18 KB script

  • 13,139 GitHub stars
  • AGPL-3.0Licence AGPL-3.0

Umami

Alternative toGoogle Analytics

Self-hosted analytics for product and marketing teams

  • 39,481 GitHub stars
  • MITLicence MIT

Matomo

Alternative toGoogle Analytics

Self-hosted Google Analytics alternative, 100% data ownership

  • 21,963 GitHub stars
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Swetrix

Alternative toGoogle Analytics

GDPR-compliant cookieless analytics with real-time dashboards

  • 1,209 GitHub stars
  • AGPL-3.0Licence AGPL-3.0

openpanel

Alternative toMixpanel

Open-source analytics with funnels, replay, and self-hosting

  • 7,184 GitHub stars
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Traffic Source

Alternative toPlausible Analytics

Open source self-hosted analytics for total data ownership

  • 667 GitHub stars
  • MITLicence MIT
by category

Open source tools in these categories#

105

Data & Analytics

Firecrawl, ragflow, Worldmonitor56

Marketing & Growth

agency-agents, MoneyPrinterTurbo, MiroFish
Hostinger

Run Plausible on your own server

Self-host Plausible on a Hostinger VPS.

Deploy on Hostinger

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