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Home/Categories/Marketing & Growth/Mautic
icon of Mautic

Mautic

Open source alternative to HubSpot Marketing Hub, ActiveCampaign and GetResponse

  • 10.8K stars
  • GPL-3.0
  • Active this week
  • Last commit 2 days ago

Last verified Oct 20, 2026

Automate email campaigns, lead scoring, and customer journeys with a self-hosted marketing platform that keeps contact data and workflows under your control.

Visit websiteGitHub10.8K stars1-click deploy on Hostinger
image of Mautic
TL;DR

Mautic is an open source marketing automation platform for campaigns, contacts, segments, email, and lead nurturing. It replaces proprietary tools like HubSpot Marketing Hub or Marketo when teams want to own marketing data and automation logic. Best for marketing teams that can run a PHP application and want control over their growth stack.

Read the full breakdownHide the full breakdownWho it is for, how it works, trade-offs and the FAQ
who it's for

Who Mautic is for#

Growth teams replacing HubSpot workflows

Use Mautic when contact segmentation, lead nurturing, and campaign automation need to run without proprietary platform lock-in.

Skip if:

Skip if your team needs a managed CRM and marketing suite with bundled support.

Agencies running client-owned marketing stacks

Agencies can deploy Mautic for clients that want ownership of campaign data and custom integrations.

Skip if:

Skip if the client has no technical owner for upgrades and email deliverability.

the problem

The problem it solves#

Marketing automation platforms quickly become the system of record for contacts, campaign behavior, scoring, email engagement, and funnel logic. Once that data is locked into a proprietary platform, switching costs rise and teams pay for higher tiers just to keep core automation running.

how Mautic solves it

How it solves it#

Campaign automation workflows

Supports marketing automation workflows for contacts, segments, email, and lead nurturing in a self-hostable application.

Open marketing data model

Lets teams keep campaign and contact data in infrastructure they control instead of relying only on a hosted marketing cloud.

PHP application ecosystem

Mautic runs as a PHP web application, which fits teams already comfortable with common LAMP-style hosting patterns.

strengths · trade-offs

Strengths and trade-offs#

Strengths

  • Ownership for marketing operationsMautic gives marketers and developers access to the system that stores audience data and automation logic.
  • Open alternative to marketing suitesIt is a practical option when HubSpot or Marketo pricing and lock-in are the main friction, especially for teams with technical support.

Trade-offs

  • -Deliverability and maintenance stay with the operatorSelf-hosting marketing automation means managing updates, cron jobs, email sending reputation, and integrations. Hosted suites reduce that burden.
versus alternatives

Mautic vs alternatives#

Mautic vs HubSpot Marketing Hub

Mautic is the better choice when contact data, campaign logic, and automation ownership matter more than a managed all-in-one suite. HubSpot is still a better fit when sales CRM, support, reporting, and marketing operations need to be bundled with vendor support.

tech stack · detected from GitHub

What it's built on#

Languages
JavaScriptPHP
frequently asked

FAQ#

Is Mautic open source?

Yes. Mautic is an open source marketing automation platform.

Can Mautic replace HubSpot?

Mautic can replace HubSpot marketing automation for teams that want self-hosting and data control. HubSpot remains stronger as a managed all-in-one CRM, sales, and marketing suite.

Does Mautic handle email deliverability for me?

No. Mautic can manage campaigns, but deliverability depends on your sending provider, domain setup, list quality, and operational practices.

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Hostinger

Run Mautic on your own server

Hostinger sets Mautic up as a one-click app on a VPS.

Deploy on Hostinger

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