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Home/Categories/Marketing & Growth/OpenClix
icon of OpenClix

OpenClix

Open source alternative to Braze, CleverTap and MoEngage

  • 39 stars
  • MIT
  • Updated this year
  • Last commit 203 days ago

Last verified Oct 6, 2026

Open-source mobile app retention and engagement automation platform.

Visit websiteGitHub39 stars
image of OpenClix
TL;DR

OpenClix is an open-source mobile retention and engagement automation tool for product teams that want configurable on-device engagement logic. It helps teams manage user prompts, nudges, and retention flows without rebuilding a proprietary engagement stack.

Read the full breakdownHide the full breakdownWho it is for, how it works, trade-offs and the FAQ
who it's for

Who OpenClix is for#

Mobile retention experiments

OpenClix fits teams testing prompts, nudges, and engagement rules inside mobile apps.

Skip if:

You need a mature hosted marketing automation suite with nontechnical campaign builders.

Privacy-aware app engagement

Teams can keep more logic in their own app and codebase instead of sending every behavior decision through a vendor.

Skip if:

Your organization wants fully outsourced campaign operations.

the problem

The problem it solves#

Mobile retention work often depends on third-party engagement SDKs that run campaigns, prompts, and experiments from a vendor dashboard. That can add cost, privacy concerns, and another dependency inside the app.

OpenClix takes a more source-first approach by centering engagement rules around configuration and app-owned logic. Product and engineering teams can shape retention behavior while keeping more of the implementation visible and controllable.

how OpenClix solves it

How it solves it#

Config-driven engagement rules

OpenClix uses configuration to define mobile engagement behavior, helping teams update retention logic without scattering it through app code.

On-device logic orientation

Running engagement decisions closer to the app can reduce reliance on a heavyweight remote campaign engine.

Open-source retention tooling

Teams can inspect and adapt the engagement layer instead of treating it as a black-box SDK.

strengths · trade-offs

Strengths and trade-offs#

Strengths

  • Developer-friendly retention controlOpenClix is strongest for mobile teams that want retention features managed with code and configuration.
  • Lower vendor lock-inOpen-source engagement logic gives teams more control than a closed campaign automation SDK.

Trade-offs

  • -Requires product-engineering ownershipTeams need to design safe engagement rules, test app behavior, and avoid creating annoying user experiences.
tech stack · detected from GitHub

What it's built on#

Languages
DartKotlinSwiftTypeScript
Frameworks
Next.jsReact
frequently asked

FAQ#

What is OpenClix?

OpenClix is an open-source tool for mobile app retention and engagement automation.

How does OpenClix manage engagement logic?

OpenClix centers engagement behavior around configuration-driven rules and app-controlled logic.

Who should use OpenClix?

OpenClix is best for mobile product teams that want more control over retention workflows than closed engagement SDKs provide.

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