Modern browsers are the main work surface for many teams, which means browser defaults shape privacy, performance, and security every day. A browser tied closely to an advertising ecosystem creates concerns around tracking, profiling, and data sharing even when the user only wants fast access to web apps.
Users also face switching costs: extensions, site compatibility, password storage, profiles, and sync all matter. A privacy browser has to reduce tracking without breaking the web or forcing people to abandon Chromium-compatible workflows.